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Adidas pop up event – 60 sec winter

Want to feel how’s running on snow in Hong Kong will be?

ManyMany Creations had collaborated with Quantum Matrix Ltd. using its own developed world’s unique QHuman 3D scanning technology leading players into an exciting 60 secs VR experience.

QHuman puts the Adidas Climaheat sportswear series and players into a full 360-degree real time VR snow scene in Hong Kong streets, together with the full body motion capture technology, players can experience running on snow in Hong Kong.

【着住adidas Climaheat® 玩VR遊戲Snow Run】想學彭于晏及張鈞甯穿上Climaheat®在寒冬下運動?試玩銅鑼灣旗艦店設立的VR遊戲Climaheat® Snow Run就得喇!

東TOUCH 发布于 2016年11月18日周五

ADIDAS CLIMAHEAT VR SNOW RUN 1
ADIDAS CLIMAHEAT VR SNOW RUN 2
ADIDAS CLIMAHEAT VR SNOW RUN 3
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ADIDAS CLIMAHEAT VR SNOW RUN 8
ADIDAS CLIMAHEAT VR SNOW RUN 9
ADIDAS CLIMAHEAT VR SNOW RUN 10
ADIDAS CLIMAHEAT VR SNOW RUN 11
ADIDAS CLIMAHEAT VR SNOW RUN 12
Media Coverage:

Best Ads Top 6 (Sports Wear): Interactive Adidas Climaheat Snow Run (7 Dec 2016, Best Ads ontv)

https://www.bestadsontv.com/ad/83472/adidas-Climaheat-Snow-Run

Adidas VR雪地跑明日公開 陳詩欣教你高分小貼士 (25 Jan 2017, HK01)

https://www.hk01.com/%E5%A5%BD%E7%94%9F%E6%B4%BB/55053/%E9%81%8B%E5%8B%95%E6%83%85%E5%A0%B1-adidas-vr%E9%9B%AA%E5%9C%B0%E8%B7%91%E6%98%8E%E6%97%A5%E5%85%AC%E9%96%8B-%E9%99%B3%E8%A9%A9%E6%AC%A3%E6%95%99%E4%BD%A0%E9%AB%98%E5%88%86%E5%B0%8F%E8%B2%BC%E5%A3%AB

實測Climaheat  三間VR雪地挑戰 (19 Nov 2016,ON.CC)

https://hk.on.cc/hk/bkn/cnt/lifestyle/20161119/bkn-20161119111155258-1119_00982_001.html

着住Adidas Climaheat 玩VR遊戲Snow Run (18 Nov 2016, +OUCH)

https://easttouch.my-magazine.me/main/fashion/view/4174

Photo source:

  • +OUCH
  • HK01
  • CC
  • TBWA