For Brand Event Marketing
TUMI unveils the ‘TUMI Scandinavian Lodge’ pop-up in Pacific Place, Hong Kong, celebrates the brand’s Fall 2018 collection inspired by the Scandinavian landscapes.
The lodge highlights the first-ever personalized fashion ‘My Avatar’ experience to the city, where guests can create their own digital avatars and enjoy a virtual adventure all over the world without setting foot on a plane.
1,500+ guests had created their own personalized avatar video either embark on a helicopter journey to experience TUMI’s flagship store on Madison Avenue in New York City or get whisked away to dance around the beautiful landscapes of Scandinavia.
Media coverage:
‘TUMI Scandinavia Lodge’ opens at Pacific Place, Hong Kong (3 Sep 2018, Retail in Asia)
https://retailinasia.com/in-shops/tumi-scandinavia-lodge-opens-at-pacific-place-hong-kong/
TUMI unveils Scandinavian Lodge at Pacific Place (31 Aug 2018, TUMI)
https://www.tumi-hk.com/prcontactdetail03/
TUMI launches new pop-up store with tech-driven customers experience (3 Sep 2018, Marketing-Interactive)
TUMI pop up offers Scandinavian experience (3 Sep 2018, Inside Retail Asia)
https://insideretail.asia/2018/09/03/tumi-pop-up-offers-scandinavian-experience/
Photo source:
- Retail in Asia
- Inside Retail Asia
- Plug Agency