For Brand Event Marketing
TUMI unveils the ‘TUMI Scandinavian Lodge’ pop-up in Pacific Place, Hong Kong, celebrates the brand’s Fall 2018 collection inspired by the Scandinavian landscapes.
The lodge highlights the first-ever personalized fashion ‘My Avatar’ experience to the city, where guests can create their own digital avatars and enjoy a virtual adventure all over the world without setting foot on a plane.
1,500+ guests had created their own personalized avatar video either embark on a helicopter journey to experience TUMI’s flagship store on Madison Avenue in New York City or get whisked away to dance around the beautiful landscapes of Scandinavia.
Media coverage:
‘TUMI Scandinavia Lodge’ opens at Pacific Place, Hong Kong (3 Sep 2018, Retail in Asia)
TUMI unveils Scandinavian Lodge at Pacific Place (31 Aug 2018, TUMI)
TUMI pop up offers Scandinavian experience (3 Sep 2018, Inside Retail Asia)
Photo source:
- Retail in Asia
- Inside Retail Asia
- Plug Agency