fb pixel
18 / 100
For Brand Event Marketing

TUMI unveils the ‘TUMI Scandinavian Lodge’ pop-up in Pacific Place, Hong Kong, celebrates the brand’s Fall 2018 collection inspired by the Scandinavian landscapes.

The lodge highlights the first-ever personalized fashion ‘My Avatar’ experience to the city, where guests can create their own digital avatars and enjoy a virtual adventure all over the world without setting foot on a plane.

1,500+ guests had created their own personalized avatar video either embark on a helicopter journey to experience TUMI’s flagship store on Madison Avenue in New York City or get whisked away to dance around the beautiful landscapes of Scandinavia.

TUMI | Scandinavian Journey 1
TUMI | Scandinavian Journey 2
TUMI | Scandinavian Journey 3
TUMI | Scandinavian Journey 4
TUMI | Scandinavian Journey 5
TUMI | Scandinavian Journey 6
Media coverage:

‘TUMI Scandinavia Lodge’ opens at Pacific Place, Hong Kong (3 Sep 2018, Retail in Asia)


TUMI unveils Scandinavian Lodge at Pacific Place (31 Aug 2018, TUMI)


TUMI launches new pop-up store with tech-driven customers experience (3 Sep 2018, Marketing-Interactive)


TUMI pop up offers Scandinavian experience (3 Sep 2018, Inside Retail Asia)


Photo source:

  • Retail in Asia
  • Inside Retail Asia
  • Plug Agency