For Brand Event Marketing
A short animation video clip with the theme of carousel was created by QHuman, the world’s leading virtual human automated creation system. A personalized short video of ESTÉE WONDERLAND will be created after guest had taken a 1 sec 3D body scan.
5,000+ guests received their own personalized avatar video at the 2-weeks event!
Media Coverage:
AI powers Estee Wonderland Christmas Campaign (Inside Retail Asia, 30 Oct 2018)
https://insideretail.asia/2018/10/30/ai-powers-estee-wonderland-christmas-campaign/
Estee Lauder’s winter wonderland (Catalyst, 4 Feb 2019)
https://www.whycatalyst.com/insights/article/estee-lauders-winter-wonderland
Avatar and AI tech for Estee Lauder X’mas campaign (Retail in Asia, 31 Oct 2018)
https://retailinasia.com/in-tech/avatar-and-ai-tech-for-estee-lauder-xmas-campaign/
Scan Your Avatar At Estee Lauder Xmas Pop-up (VRRoom, 31 Oct 2018)
https://vrroom.buzz/vr-news/trends/scan-your-avatar-estee-lauder-xmas-pop
Waling in an Estee Wonderland: Lauder customers can create their own avatar at Hong Kong Pop-up (1 Nov 2018)
Photo source:
- Catalyst
- Estee Lauder Hong Kong
- Inside Retail Asia
- VR Room