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For Brand Event Marketing

A short animation video clip with the theme of carousel was created by QHuman, the world’s leading virtual human automated creation system. A personalized short video of ESTÉE WONDERLAND will be created after guest had taken a 1 sec 3D body scan.

5,000+ guests received their own personalized avatar video at the 2-weeks event!

Estee Wonderland 1
Estee Wonderland 2
Estee Wonderland 3
Estee Wonderland 4
Estee Wonderland 5
Estee Wonderland 6
Estee Wonderland 7
Estee Wonderland 8
Estee Wonderland 9
Media Coverage:

AI powers Estee Wonderland Christmas Campaign (Inside Retail Asia, 30 Oct 2018)

https://insideretail.asia/2018/10/30/ai-powers-estee-wonderland-christmas-campaign/

Estee Lauder’s winter wonderland (Catalyst, 4 Feb 2019)

https://www.whycatalyst.com/insights/article/estee-lauders-winter-wonderland

Avatar and AI tech for Estee Lauder X’mas campaign (Retail in Asia, 31 Oct 2018)

https://retailinasia.com/in-tech/avatar-and-ai-tech-for-estee-lauder-xmas-campaign/

Scan Your Avatar At Estee Lauder Xmas Pop-up (VRRoom, 31 Oct 2018)

https://vrroom.buzz/vr-news/trends/scan-your-avatar-estee-lauder-xmas-pop

Waling in an Estee Wonderland: Lauder customers can create their own avatar at Hong Kong Pop-up (1 Nov 2018)

https://www.globalcosmeticsnews.com/walking-in-an-estee-wonderland-lauder-customers-can-create-their-own-avatar-at-hong-kong-pop-up/

Photo source:

  • Catalyst
  • Estee Lauder Hong Kong
  • Inside Retail Asia
  • VR Room