An Immersive Fashion Experience That Stimulates Senses and Encourages Interactive Dialogue

The InterVision Fashion Flow 2023, one of the highlights of the “Greater Bay Area Creative Night,” was organised by the Hong Kong Fashion Designers Association (HKFDA) with the Hong Kong Special Administrative Region Government’s “CreateHK” as the lead sponsor. Quantum Matrix and ManyManyCreations are delighted to collaborate with HKFDA once more as one of the event’s local creative and production partners in planning and executing this incredible immersive virtual fashion show and interactive installations at the newly constructed SSP Design & Fashion Base. 

We incorporate novel technical aspects into Shum Shui Po, a historically significant fashion hub in Hong Kong, by integrating cutting-edge AI virtual technology, holographic technology, digital content, and digital garment creation. 30 fashion designers from Hong Kong and other cities in the Greater Bay Area joined the event, showcasing their latest fashion designs with a four-season theme. The exhibition seeks to give an immersive experience, allowing guests to engage in a virtual fashion show and navigate between fashion imagination and reality. 

A spectacular fashion show featuring both physical and AI virtual elements was organised for guests on the first day of the event. The visual feast displayed the creations of 30 different fashion designers as well as the colours of the four seasons through virtual imagery. It seeks to pique curiosity and take audiences on a voyage between the virtual and the actual with eye-catching visual effects. It also presents a novel take on the fashion scene by showcasing the ways in which cutting-edge technology and traditional fashion craftsmanship work together. 

The fashion exhibition section included the 30 designers’ themed physical works on display. Along with interactive 3D holographic exhibits, guests could get up close and personal with the 30 virtualized digital clothing.